Analytics: April 2011

Office of Marketing & Communications — Mon, 16 May 2011 17:26:52 +0000

“Making Better Decisions with Web Analytics” (pdf)

Period Covered: April 1, 2011 – April 30, 2011

Type of Traffic Measured:

All analytics measure EXTERNAL traffic only (i.e., outside the Union network.) But they do include faculty or student traffic from home computers, etc.

Definitions:

Pageview:
A pageview occurs each time a visitor views a page on a website, regardless of how many hits occur on that page. Pages are comprised of files. Every image on the page is a separate file. When a visitor looks at a page (a pageview), they may see numerous images, graphics, pictures etc. and therefore generate multiple hits.

Unique Pageview:
Unique pageviews refer to unique visitors, defined as a unique IP address (an address assigned to each computer) that has made at least one hit on one page of the website during a certain period of time. If this visitor makes more than one visit during this period of time, it is counted only once as a unique pageview.

Visits: Visits represent the number of individual sessions initiated by all the visitors to a site.

New Versus Returning Visitors

VISTOR TYPE	VISITS	PAGE VIEWS
New	59,354	207,898
Returning	68.296	241,784

Top Ten Individual Pages April 2011

PAGE	PAGE VIEWS	UNIQUE PAGE VIEWS	AVERAGE TIME ON PAGE
Homepage	79,242	67,932	01:11
Admissions Homepage	20,283	14,196	00:31
Academic Homepage	19,237	14,309	00:26
About Homepage	11,971	9,450	00:30
Areas of Study Homepage	11,423	7,398	00:45
Faculty, Staff Gateway	10,777	7,711	02:59
Campus Life Homepage	9,948	7,455	00:33
Student Gateway	9,285	6,737	04:56
Applicant Portal	8,062	2,662	00:46
Financial Aid Homepage	5,748	4,216	00:37

Top Ten News Stories April 2011

STORY	PAGE VIEWS	UNIQUE PAGE VIEWS	AVERAGE TIME ON PAGE
Baruch Blumberg ’46, winner of Nobel Prize, dies	429	388	01:31
Journalist Judy Woodruff to deliver Commencement address	384	366	01:48
Former Obama press secretary Robert Gibbs to speak at Union	369	339	01:53
Elizabeth Ackley ’11 awarded Fulbright grant	316	301	01:51
Davis peace grant helps students bring clean water to Ethiopian village	293	274	01:01
College to acquire home of noted Adirondack conservationist	273	250	01:18
Edward Kane ’40, former DuPont president, gives $1 million gift	220	201	01:38
Trash talk: Union takes top recycling honor	148	137	01:42
“Bull’s Eye: Photographs by Martin Benjamin” to be featured at the Mandeville Gallery	130	124	01:51
People in the News, April 22	121	105	:01:30

Misc.

PAGES	PAGE VIEWS	UNIQUE PAGE VIEWS	AVERAGE TIME ON PAGE
Entire Alumni Directory (includes Homecoming and ReUnion)	9,962	7,278	01:25
Entire Giving Directory (includes Annual Fund)	2,063	1,765	00:52
Presidents Council (entire directory)	79	54	01:18
Harris	16,983		Average time on site: 04:03
“Give Now” Homepage	808	685	00:39
Entire Parents Directory	1,936	1,584	00:31
Entire News Directory	13,749	11,347	00:59
News Homepage	5,590	4,346	00:51

Social Media – April 1 -30, 2011

PAGES	PAGE VIEWS	UNIQUE PAGE VIEWS	AVERAGE TIME ON PAGE
Student Blogs (index page only)	291	278	02:22
Union Paths entire directory	373	337	01:58
Union in Motion	635	1,938	01:50 (Average time on page)

(Remember: Period measured is April 1 -30, 2011)

Video Channel	VIEWS (All Videos)	Subscribers	Most Popular Video
YouTube	1,701	33	Leadership 21st Century (447 views)
Vimeo	629 Plays* / 304 Finishes	0	Elliot Seguin 275 plays/153 finishes
Union in Motion	2,284 Pageviews, 858 visits	n/a	Union Pathfinders: 116 Page Views

*Note: A play is registered anytime someone pushes the play button on Vimeo or while that video is embedded. Finish represents the number the number of "plays" watched to completion. In Youtube, "views" are analgous to "plays" and there is no analog to Vimeo "finishes."

Union in Motion measured in Google Analytics.

CHANNEL	Followers/Fans/Subscribers
Facebook	3,764
Twitter	1,087
YouTube	33
Flickr	6 "contacts"

Analytics Dashboard

Analytics: April 2011