Period Covered: February 1, 2011 – February 28, 2011
Type of Traffic Measured:
All analytics measure EXTERNAL traffic only (i.e., outside the Union network.) But they do include faculty or student traffic from home computers, etc.
Definitions:
Pageview:
A pageview occurs each time a visitor views a page on a website, regardless of how many hits occur on that page. Pages are comprised of files. Every image on the page is a separate file. When a visitor looks at a page (a pageview), they may see numerous images, graphics, pictures etc. and therefore generate multiple hits.
Unique Pageview:
Unique pageviews refer to unique visitors, defined as a unique IP address (an address assigned to each computer) that has made at least one hit on one page of the website during a certain period of time. If this visitor makes more than one visit during this period of time, it is counted only once as a unique pageview.
Visits: Visits represent the number of individual sessions initiated by all the visitors to a site.
New Versus Returning Visitors
| VISTOR TYPE | PAGE VIEWS | UNIQUE PAGE VIEWS |
| New | 218,580 | 164,545 |
| Returning | 217,995 | 162,396 |
Top Ten Individual Pages February 2011
| PAGE | PAGE VIEWS | UNIQUE PAGE VIEWS | AVERAGE TIME ON PAGE |
| Homepage | 78,980 | 67,339 | 01:17 |
| “Academic” Homepage | 19,446 | 14,641 | 00:24 |
| Admissions Homepage | 17,940 | 12,331 | 00:32 |
| Applicant Portal Homepage | 12,225 | 5,060 | 01:10 |
| Faculty & Staff Gateway | 10,973 | 8,319 | 02:51 |
| Academic Areas of Study | 10,760 | 7,301 | 00:42 |
| About Homepage | 9,972 | 7,935 | 00:29 |
| Current Students Gateway | 9,175 | 6,379 | 05:25 |
| Campus Life Homepage | 8,726 | 6,565 | 00:30 |
| Financial Aid Homepage | 6,421 | 4,715 | 00:37 |
Top Ten News Stories February 2011
| STORY | PAGE VIEWS | UNIQUE PAGE VIEWS | AVERAGE TIME ON PAGE |
| Applications to Union top 5,000 | 713 | 662 | 01:57 |
| Union to Celebrate Founders Day | 270 | 248 | 01:41 |
| A Capella Groups Competing | 255 | 235 | 02:23 |
| Dancing the day away: Winter Dance Concert set for March 2-5 | 174 | 162 | 01:35 |
| Founders Day speaker celebrates the liberal arts | 151 | 136 | 03:17 |
| News from Fleishman, Gillikin, Hatke, Clarke | 149 | 109 | 01:30 |
| Minerva Fellow collecting books for Ugandan school | 126 | 104 | :01:30 |
| Back to the future: Students flip for “new” dance craze | 94 | 85 | 02:13 |
| People in the news (Feb 17) | 78 | 68 | 00:56 |
| People in the news (Feb 3) | 77 | 72 | 01:24 |
Misc.
| PAGES | PAGE VIEWS | UNIQUE PAGE VIEWS | AVERAGE TIME ON PAGE | |
| Entire Alumni Directory (includes Homecoming and ReUnion) | 3,595 |
|
01:17 | |
| Entire Giving Directory (includes Annual Fund) | 2,476 |
|
01:05 | |
| Fund a Future Homepage | 210 | 192 | 01:20 | |
| Presidents Council Hompage | 14 | 12 | 00:55 | |
| Harris (external & internal traffic) | 9,419 | 5,422 | 00:51 | |
| “Give Now” Homepage |
|
1,435 | 01:13 | |
| Entire Parents Directory | 1,413 | 1,010 | 00:44 | |
| Entire News Directory | 11,173 | 9,177 | 01:00 | |
| News Homepage | 5,045 | 3,966 | 00:54 | |
| ReUnion (all pages) | 1,300 | 994 | 01:25 |
Social Media Stats to Date (for the channels administered out of the Office of Communications & Marketing)
| CHANNEL | TRAFFIC |
| 3,561 | |
| 913 Followers | |
| YouTube | Total Views All Videos: 22,089 |
| Student Blogs (index page only) (Launched Feb 16)Feb 1 – Feb 28, 2011 | 134 Page Views | 126 Unique Page Views |
| Union in Motion Feb 1 – Feb 28, 2011 | 1,731 Page Views | Average Time on Site: 01:49 |
